Best Naturals Konjac Glucomanan Root 2000 mg per Serving 180 Vcaps.

 

The advertisement is trying to decoy people into preferring the supplement to others. The ultimate purpose of the ad is to portray Konjac Glucomannan as the best-selling natural supplement to consumers.

The advertisement is intended for adult consumers with weight management and digestive health problems. The product is made up of natural ingredients with no added preservatives, thus portraying the health-friendly nature that one supposedly assumes on using the product. On the other hand, the advertisement is aimed at making consumers believe that the dietary supplement is the sole product for a healthy lifestyle. The pictures on display capture the consumer's eye by using colours such as blue and green to show the product's natural origin and give the effect of a good product on the consumer. By using the slogan "premium formula", the company aims to depict itself as the most rousing natural products and dietary health brand.

Advertisers strive to establish visual focal points in all their advertisements, whether print or television. Moreover, people working in display and merchandising stores endeavour to create visible focal points to attract their target customers. The focal point of the Konjac Root Glucomannan advertisement is the supplement facts. Throughout the entire ad, supplement facts.

They are portrayed as they carry out their activities.

The advertisement is straightforward and factual as it boldly targets particular consumers (Adults) who have underlying health issues. The product description does not provide much information other than ingredients and certifying legibility of the product to the consumer. Important information omitted from the advertisement is how the consumer should use the product. It does not provide clear information on the product usage, i.e. whether a consumer should use the product during the day, like maybe in the morning before a meal or should be taken with a meal.

Gimmicks used in selling the product give the consumers free shipping on all orders and a $5 saving on the customer's first product order. It pulls a customer's attention as he/she would not have to incur shipping costs on buying the product from across the globe.

The use of this product's effectiveness ratings is evidence-based (WebMD, 2020). The United States FDA does not regulate herbs and dietary supplements like prescription drugs. All medical literature is evaluated to determine effectiveness ratings based on the best scientific evidence. Each product is rated for a particular use or condition. If a product treats more than one condition, the consumer may find different effectiveness ratings for each use.

EFFECTIVE: This product has passed a rigorous scientific review (similar to and as rigorous as the review of drugs done by the FDA) and was found effective for specific use (WebMD, 2020).

Likely effective: Reputable scientific references generally agree that the product is effective for a specific use. At least two scientifically rigorous studies (involving at least several hundred patients) found the product effective, and the studies were published in reputable scientific journals.